Empowering Veterans: Franchise with Veteran Service Brands

Veteran Service Brands: Empowering Veterans through Franchise Opportunities

In a world where entrepreneurial opportunities are abundant, few organizations stand out for their commitment to veterans and their ability to combine this passion with successful business practices. One such organization is Veteran Service Brands, a rapidly growing franchisor that focuses on providing veterans with opportunities to build businesses, become entrepreneurs, and be part of a supportive community. Through a diverse portfolio of companies, Veteran Service Brands offers veterans the chance to lead franchises in industries such as flooring, painting, and sports field striping—businesses that not only offer financial rewards but also contribute positively to local communities.

In a recent Mighty Line Minute podcast interview by Dave Tabar with Jason Sperry, Chief Operating Officer of Veteran Service Brands, we got a closer look at the company's mission, its founding story, and its dedication to offering veterans meaningful franchise opportunities. In this blog post, we’ll dig deeper into the company's background, explore its franchise offerings, and discuss how the company has become a trailblazer in empowering veterans to take control of their futures.

The Beginnings of Veteran Service Brands

Veteran Service Brands was founded by Jack Child in 2017. The inspiration for creating the company came from Jack’s experiences in the franchise world and his observations about the unique strengths that veterans bring to the table. Prior to starting Veteran Service Brands, Jack was involved in a few other franchise ventures. However, he quickly realized that while many of his franchisees were struggling to cooperate and communicate, his veteran franchisees excelled at working together.

This realization, combined with the high unemployment rates among veterans at the time - over 22% in 2017 - compelled Jack to pivot and create a company dedicated to helping veterans succeed as entrepreneurs. With this mission in mind, he founded G-FORCE^® Franchise Group, a company focused on providing franchise opportunities exclusively to veterans. Over the years, Veteran Service Brands has grown into a multi-brand franchise group with various service offerings, each designed to leverage the skills and values of those who served.

As of now, Veteran Service Brands has expanded to 48 locations across the United States, and the company is continuing to grow, making a significant impact in various industries, including flooring, painting, and field striping. The goal is not just business growth, but also fostering a strong sense of camaraderie and mutual support, which sets Veteran Service Brands apart from other franchisors.

The Veteran Service Brands Franchise Portfolio

Veteran Service Brands operates several distinct service brands, each catering to a specific market while maintaining the core values of quality service and community support. The most prominent franchises include:

1. G-FORCE^® Franchise Group

G-FORCE^® is the flagship franchise of Veteran Service Brands. The company specializes in parking lot striping and sealcoating, offering services for industrial, commercial and residential properties. G-FORCE^® franchisees are tasked with marking parking lots, driveways, and large event spaces such as sports venues. One of the standout features of G-FORCE^® is its focus on teamwork and collaboration. The franchise network often helps each other out on large or complex projects, showcasing the tight-knit community that Veteran Service Brands has cultivated.

Since its inception, G-FORCE^® has grown to 48 locations, and the brand is constantly expanding. As Sperry explains, one of the key reasons veterans thrive in this industry is the teamwork and discipline ingrained in military culture. This community spirit has helped propel G-FORCE^® to success.

2. PAINT CORPS^®

As a commercial and residential painting company, PAINT CORPS^® offers a wide range of painting services, from large-scale projects such as Amazon facilities to residential homes and custom cabinetry. Founded by Burgess Perry, a successful franchisor and mentor to franchisees, PAINT CORPS^® has grown quickly since joining the Veteran Service Brands family. The company operates with a subcontractor model, allowing franchisees to focus on building their business while ensuring that high-quality painting work is consistently delivered.

PAINT CORPS^® franchisees have the opportunity to tap into both commercial and residential sectors, providing a versatile business model that can be adapted to various markets. This flexibility, combined with the supportive veteran network, makes PAINT CORPS^® an appealing option for those who have served, looking to enter the franchise world.

3. MACH ONE^® Epoxy Floors

Another exciting offering under the Veteran Service Brands umbrella is MACH ONE^® Epoxy Floors, a business specializing in concrete polishing and epoxy flooring. As Jason Sperry explained in the podcast, MACH ONE^® is often called upon to work in high-traffic commercial spaces like Walmart and Sam's Club, where traditional flooring materials like tiles are being replaced with polished concrete floors that are easier to maintain and more cost-effective.

MACH ONE^® doesn’t just focus on commercial clients, however. The company also caters to residential projects, and has even worked on luxurious spaces like Lamborghini showrooms, where high-end epoxy flooring is used to create stunning, durable surfaces. For veterans with an eye for detail and a passion for working with advanced materials, MACH ONE^® provides an excellent opportunity to build a profitable business while mastering the science of industrial coatings and floor finishes.

4. FIELD OPS^®

Field Ops^® is another unique Veteran Service Brands franchise that specializes in sports and event field striping. Whether it’s marking football fields or preparing large venues for events like concerts, Field Ops^® ensures that the lines are perfect, and the spaces are properly organized. Work by this business goes beyond just athletic fields; it also handles parking lot striping and venue markings, making it a versatile business model that can be applied to a wide variety of industries.

Field Ops^® is a great option for those who enjoy working outdoors and have an eye for precision. Like other company brands, Field Ops^® fosters collaboration among franchisees, allowing them to work together on larger projects, and support each other’s growth.

The Importance of Hiring Veterans

Veteran Service Brands’ commitment to hiring veterans is at the heart of its mission. Jack Child recognized early on the unique skills and values that make them ideal candidates for entrepreneurship. Veterans are known for their discipline, teamwork, and problem-solving abilities - traits that align perfectly with running a successful business.

One of the key selling points of Veteran Service Brands is the strong sense of community that exists within its network of franchisees. Those who join the Veteran Service Brands system often form lifelong bonds with other veterans, helping each other out on large projects or sharing advice on business operations. This tight-knit community provides a level of support that is rare in the franchise world and makes Veteran Service Brands a compelling choice for veterans looking to transition into civilian life with a business of their own.

Sperry mentions that camaraderie is one of the things that sets Veteran Service Brands apart from other franchise organizations. The veterans at Veteran Service Brands not only work together but also travel across the country to help each other on large projects. This spirit of collaboration is not only inspiring but also directly contributes to the success of the franchise network.

Partnerships and Future Growth

Veteran Service Brands’ commitment to sustainability and efficiency is also evident in its partnerships with companies like ShieldMark Inc. / Mighty Line^®, a manufacturer of durable floor marking tapes. As discussed in the podcast, Mighty Line’s product is an excellent alternative to traditional paint when marking large facilities like warehouses. Its beveled-edge design and 3-year limited warranty make it a great choice for businesses that need a durable and long-lasting solution without the VOC emissions, cleanup, and future paint removal associated with painting.

Looking toward the future, Veteran Service Brands has big plans for expansion. The company continues to seek new franchisees to join its growing network, particularly in territories where there is room for G-FORCE^® locations. The goal is to expand the MACH ONE^® epoxy flooring and PAINT CORPS^® brands as well, building stronger relationships with large national accounts.

For persons interested in becoming franchisees, the process is straightforward. Veteran Service Brands offers a discovery call with Craig Laquerre, Director of Franchise Sales, where potential franchisees can learn more about the brand and what it takes to get started. As Jason Sperry explains, those interested in joining the Veteran Service Brands network must either be veterans themselves, or work with a veteran who owns at least 51% of the franchise.

Conclusion

G-Force locations have done a wonderful job installing Mighty Line floor tape and Mighty Line floor signs over the years. It is wonderful that both businesses are veteran owned businesses. They have become one of the go to experts in laying Mighty Line floor tape inside warehouses for aisle marking. 

Veteran Service Brands has built a unique and powerful platform for those who served to become successful entrepreneurs. With a portfolio of diverse and growing businesses, Veteran Service Brands offers veterans the opportunity to own franchises in industries ranging from flooring to painting to field striping. More than just a business, Veteran Service Brands fosters a sense of community and support that is rarely found in the franchising world.

As the company continues to grow, it remains committed to providing veterans with the resources, training, and network they need to thrive in the business world. Whether it’s through the G-FORCE^® Franchise Group, MACH ONE^® Epoxy Floors, PAINT CORPS^®, or FIELD OPS^®, Veteran Service Brands is making a significant and positive impact on the lives of many across the United States, helping them not just survive but thrive in their post-military careers.

For veterans looking for an opportunity to take control of their future and join a franchise system that truly understands their needs and values, Veteran Service Brands is a proven choice. As Jason Sperry explains, entrepreneurs at Veteran Service Brands truly look out for one another, creating a business environment that is both profitable and supportive - one that provides a meaningful way for veterans to give back to their communities and secure their futures.